About Us

Redefining the Future of Smile Care

At Hismile, we believe that taking care of your smile should never feel like a chore, nor should it come at the cost of your comfort.

Founded in 2014 by childhood friends Nik Mirkovic and Alex Tomic, Hismile was born out of a simple, disruptive idea: traditional teeth whitening was too expensive, inconvenient, and often painful due to harsh peroxides. We set out to change that narrative. By partnering with leading dental experts and investing heavily in our internal research and development facility, the Hismile Research Centre, we pioneered safe, effective, and peroxide-free alternatives that deliver exceptional results without the sensitivity.

From our viral V34 Colour Corrector Serum to our innovative PAP+ whitening range and trend-setting flavored toothpastes, we have transformed mundane oral hygiene into an exciting lifestyle and beauty ritual.

Today, Hismile is more than just an oral care brand—it is a global community of over 3 million strong, driven by science, backed by experts, and loved by trendsetters worldwide. We are here to make you look good, feel even better, and change the way the world thinks about smile care.